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In direct marketing, knowing your audience is a critical component of a successful campaign.

While public health problems are often more complex and dynamic, the planning process

begins with similar questions: What is the problem? Who are the stakeholders? What can

they tell us? How can we intervene effectively and efficiently? 


To help answer those questions, Jim Rhyne follows a P-Process and human-centered design approaches for designing communications strategies and content. With nearly 30 years of experience in communications with international and US-based health, high-tech and financial clients, Jim brings program and people management skills to deliver results. He has lived and worked in South Africa, Uganda and Zimbabwe and has a strong commitment to the health and well-being of underserved communities, including providing technical assistance to several USAID partners and local NGOs. He has led diverse teams of staff and volunteers to develop strategic communications plans and managed project implementation in various settings.


He is motivated by empowering communities and people everywhere to make more informed decisions to advance their own health and well-being.


Meet Jim Rhyne. 
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